Mode Share and Behaviour Change
The Manage: mode share and behaviour change stream brings together operational ideas about how to make our transport systems more sustainable and effective. The presentations cover road space allocation, benefits realisation and has a key focus on parking.
Session Outline
- Session Chair - Lauren Walker, WSP
- Harry Barber, PBA Transport Planning - A review of the Lambeth Council Kerbside Strategy - Rebalancing priorities for Lambeth streets
- Dr Parinaz Yousefian, QUT/Urbis - Changing drivers’ parking choices around hospitals
- David Surplice, Travel Demand Management - Revitalising a return to office with Behavioural Science informed interventions
- Reena Lall, WSP - The role of benefit realisation in transport planning
Harry Barber, PBA Transport Planning - A review of the Lambeth Council Kerbside Strategy - Rebalancing priorities for Lambeth streets
Harry Barber
PBA Transport Planning - Consultant
Harry is a transport consultant working mainly in Melbourne and often on issues around the allocation of space on roads, at the kerb, in open space and in buildings. This work includes research and the preparation of policies and plans.
A review of the Lambeth Council Kerbside Strategy - Rebalancing priorities for Lambeth streets
Nearly all kerbside space is allocated to private motor vehicle parking. But is this the best use of this space? The widely read and discussed Lambeth Kerbside Strategy proposes to use the kerb in other ways including for non-transport uses. We will analyse the document, compare it to other re-allocation Strategies and see what it means metre for metre.
Dr Parinaz Yousefian, QUT/Urbis - Changing drivers’ parking choices around hospitals
Dr Parinaz Yousefian
QUT/Urbis
Dr. Parinaz Yousefian is a researcher in urban and transport planning, focusing on urban and transport planning. She holds a Ph.D. in Environmental Science from QUT University and has committed her career to addressing transport and urban planning challenges. Recently, she has started working in the industry to gain practical experience.
Co-Author(s)
Dr Vaughan Coffey
Dr. Vaughan Coffey is an Associate Professor in Construction and Project Management in the School of Urban Development at the Queensland University of Technology, Australia.
Dr Douglas Baker
Dr. Douglas Baker is a professor in the School of Built Environment at the Queensland University of Technology in Brisbane, Australia. His areas of expertise include land use planning, airport management, regional air transport, and infrastructure logistics.
Dr Behrang Assemi
Dr. Behrang Assemi is a lead data analyst and researcher with 16 years of experience in both industry and academia. His research includes creating explanatory and predictive statistical models for a variety of applications in transportation engineering and management, as well as information systems and IT
Changing drivers’ parking choices around hospitals
What sparks drivers' hospital parking decisions? This study explains and predicts drivers' choices for parking around hospitals by considering variables that influence short-term drivers’ choices for both off-street and kerbside parking. This study involved different hospitals outside of the Central Business District (CBD) of a major Australian city, Brisbane.
This study provides valuable insights for hospitals, transport planners, and policymakers in Brisbane and beyond to understand influential factors on drivers parking behaviours and choices, the priority areas, and the factors they should concentrate on to change drivers’ behaviours and choices. Furthermore, suggestions and policy recommendations to address parking challenges effectively and explore alternative solutions for hospital parking are presented.
David Surplice, Travel Demand Management - Revitalising a return to office with Behavioural Science informed interventions
David Surplice
Travel Demand Management - Senior Manager
David Surplice is the Senior Manager, Travel Demand Management (TDM) leading a small but highly skilled Centre of Excellence that uses bespoke TDM methodologies to tackle a range of transport and related issues. David has 15 years’ experience in the public service spanning policy, project and program design and delivery and is recognised as a major thought leader in the field of TDM.
Co Author(s)
Dr Alice Hsei
Dr Alice Hsieh is a managing partner at The Behavioural Architects. She is passionate about applying Behavioural Science to better understand the underlying drivers of people’s behaviour and believes Behavioural Science has tremendous potential in helping to solve some of today’s most challenging problems.
Alice has successfully led many behaviour change projects in Transport, using Behavioural Science frameworks and tools to nudge behaviour. This has included large scale projects such as increasing fare compliance on public transport, encouraging people to take up active transport, improving people flow and reducing delays at train stations, and encouraging sustainable travel behaviours.
Revitalising a return to office with Behavioural Science informed interventions
Changes in commuting habits since the pandemic have led to key transport trends emerging that are contributing to increased congestion on the transport network. To better support businesses to encourage employees to travel in more sustainable ways, we leveraged Behavioural Science to uncover deeper insights about commuters, to deliver a package of interventions to reduce reliance on private vehicles, spread travel over the week, and support economic recovery of business precincts. Trials of these interventions evidenced major behavioural change, demonstrating the powerful impact that simple, low-cost interventions informed by Behavioural Science can have in tackling a challenge that is currently experienced all over the world.
Reena Lall, WSP - The role of benefit realisation in transport planning
Reena Lall
WSP - Associate Principal
Reena is passionate about making good infrastructure decisions. She been responsible for planning, managing and undertaking post-implementation evaluations on infrastructure investments and communicating evaluation to organisation to improve the planning and delivery of future projects.
Co-Author(s)
Shifani Sood
Shifani is an experienced transport planner with a background in Urban Planning and Environmental Studies and proven expertise in Business Case delivery. Shifani has delivered several business cases in New Zealand and in Australia. Building on that experience, Shifani has been actively supporting clients in achieving maturity in undertaking benefit realisation and evaluation.
The role of benefit realisation in transport planning
Benefit realisation refers to assessing how well a project has achieved its intended outcomes and objectives. This presentation will discuss benefit realisation in the transport context, explore the current practice and delve into the challenges associated with implementation. The impact of not evaluating benefits is that we do not understand how well projects are performing and what we can learn from them. It means there is limited evidence to support future projects. This presentation will draw upon our recent experience delivering benefits realisation frameworks for clients and present lessons learnt.
