Genevieve Bailey

Director | Hadron Group

Genevieve is the Victorian lead for Hadron Group, and is passionate about making our cities and regions more liveable. Genevieve partners with her clients to deliver informed, evidence-based decisions that create meaningful change, drawing on skillsets across strategy development, investment prioritisation, business case development, governance and procurement. Her experience includes pivotal programs such as the Future Transport Strategy Refresh, progressing the Western Parkland City establishment and the NSW Fast Rail Program.

Hadron Group works with government agencies to deliver high-quality outcomes with a lasting and positive impact. Its service offering includes strategy & implementation, data analytics and economics.

Realising an ambitious vision for future mobility and placemaking – a non-transport planning perspective

The way we think about mobility is changing. The last decade has seen seismic shifts in the way we plan, deliver and use transport in Australia and beyond. Increasingly, placemaking is becoming more important as every day Australian’s expect a better standard of living and want more from public investments.
Recent years have seen a pivot in the way we live, move and interact. Accordingly, state governments across the country are redefining their future vision for mobility, with placemaking becoming increasingly integrated. But the question remains – how can this ambitious vision be realised through tangible, meaningful actions today?

Despite key policies like movement and place, road space reallocation and safer streets for pedestrian policies being in place around the country for years, practitioners regularly highlight how difficult it is to see ambitious and widely supported initiatives realised. Many of these placemaking initiatives pass through the planning phases with little resistance, yet fail to make it through business case, transaction and delivery phases. Hadron Group’s presentation will explore the challenges for creating successful places. Drawing on case studies from across Australia, we will explore what has worked well, and where issues have been encountered.

Based on these learnings, we will discuss the tools available to those professionals responsible for planning and helping to realise the future vision for mobility – including how to approach challenges such as establishing effective governance and oversight, investment prioritisation, engaging critical stakeholders across specialties and across the investment lifecycle, and benefits realisation.
Finally, the actions and tools for successfully delivering great places is limited by the reality of several constraints. Our presentation will identify several constraints – including what we see as unpopular realities – that face any infrastructure investment, especially the most ambitious.

Conrad Ruschena

Senior Associate Transport Engineer | Jacobs

Conrad is a Transport Planning Engineer from Jacobs, based in Brisbane. His presentation is on Movement and Place planning, which he was first introduced to in Sydney, using the NSW framework. After moving to Melbourne, he then worked with the Victorian framework. This varied experience using each of the NSW and Victorian frameworks gives him an interesting perspective on Movement and Place.

Conrad is a Chartered Professional Engineer with broad experience in transport planning and traffic engineering, and a diverse portfolio of project-work – having worked in consulting, client-side; private sector, public sector; in different states and overseas.

Movement and Place planning and performance assessment for SRL East – case study and lessons learned

This presentation is about Movement and Place (M&P) planning for Suburban Rail Loop (SRL) East. The work was undertaken by the Aurecon-Jacobs-Mott MacDonald (AJM) Joint Venture, as technical advisor to the Suburban Rail Loop Authority (SRLA), in collaboration with Department of Transport and Planning (DTP). This work was undertaken between 2019 and 2022, in the lead up to the project’s Environmental Effects Statement (EES) public exhibition.

The presentation will provide a brief context on the implementation of Movement and Place planning in Victoria, and a short introduction to the SRL East project (with a focus on the six station precincts). The main content will outline the M&P planning work undertaken for the project, particularly in developing M&P classifications and the consultation with local councils and DTP for each station precinct. An important outcome was providing a basis for the Reference Design, to ensure its preparation achieved the future classifications.

In addition, the presentation will briefly outline the scope for the traffic and transport assessment part of the project’s EES. This included the ‘traditional’ assessments of the road network and construction conditions, and also specified an M&P performance assessment for each station precinct.

This was the first time that Movement and Place was used in Victoria as an assessment tool for a major project on a public-facing project evaluation. While M&P planning demonstrated value in achieving the project vision, the performance assessment generated several lessons-learned – ranging from positive to constructive. These learning points will also be discussed as part of the presentation, in anticipation that they be considered by practitioners in any future such applications.

Andrew Robinson

Team Leader - Transport Planning | Moreton Bay Regional Council

Andrew is a transport planning team leader with the Moreton Bay Regional Council, one of Australia’s largest and fastest growing local government areas. Andrew leads a multi-skilled team of transport planners and engineers in running multi-modal planning projects to guide Council’s medium to long-term capital investments. Andrew’s team leads the needs assessment and optioneering for Council’s major future road and public transport upgrades for close to half a million residents.

With over 13-years in the Queensland transport planning industry, Andrew specialises in active, public transport, and complete streets planning. His core drive is ensuring that project outcomes achieve a balance between transport efficiency and the needs of the community for streets to be safe and attractive public spaces.

Community-led, people-centric approach to transport and place-based corridor planning

The concept of Movement and Place (M&P) is simple and compelling – to drive a wedge into the long-established movement-oriented transport practice and crack open opportunities to achieve progressive, community-led outcomes. Moreton Bay Regional Council, supported by Stantec and partners, took a bold step away from the established practice, to adopt a M&P approach for the Caboolture River Road Master Plan.

Caboolture River Road is a complex urban corridor which means many things to many people, now and into the future. It will play a critical role in accommodating increasing demands for movement of people and goods to and from a planned major growth area at one end and an established activity centre at the other. It also supports access and placed-based activities to existing community-centric destinations (i.e. child care, schools, aged care). These support a range of vulnerable users, with more and increased activity planned in the future.

The M&P approach builds upon key insights gathered from local community surveys, including balancing the desire for greater ease of movement, increased active travel connectivity, enhanced placemaking, and improved greenery and shade trees within street scapes. A bespoke M&P framework and corresponding street families have been developed and applied for the local corridor context, based on an evolution of Council’s existing street cross-sections. It helps to deliver integrated outcomes between movement and land-use planning, balancing competing needs within a limited corridor width. It also identifies priority interventions for existing and future communities to move safely and efficiently while creating place and supporting local people-oriented activities.

Andrew (MBRC) and Trent (Stantec) will present on learnings of the M&P approach adopted for this project, including the geographical nuances, managing trade-offs and achieving an overall positive outcome consistent with Council’s broader aspirations and policy settings.